What “actions” do your customers want to take while evaluating possible vendors?

Statistics tell us 2 popular requests:

* Sending in a “response form”
* Downloading an overview of core capabilities or other relevant documentation

Make sure you do both.

PDF brochures of become a staple in B2B, B2C and B2G marketing. Customers arrive at prospective vendor’s sites through dozens of various marketing actions and are usually prompted to call or email a vendor if interested.

Poorly designed sites might require a trip to the “Contact” page without the benefit of a call to action. This often results in a lost customer or a poor brand impression.
Make a Compelling Sales Argument! Make it easily accessible.

As customers ponder their numerous choices to explore prospective vendors…one of the most helpful and downloaded tools is a well designed PDF brochure that gives an overview of key services and benefits to the customer. This allows the customer to forward or print a document that makes a persuasive sales argument to the decision maker(s), or even save for their own review.
Invite your customers to take a course of action:

PHx highly recommends all companies have a professionally designed PDF brochure of 4-10 pages to review services and offerings. An option to download or print such a document makes for an excellent “call to action” as well as an opportunity to capture prospects contact information for follow up.

An alternative to PDF design is a FLASH presentation of core services and competitive benefits.

 

 

What's Next?:

1. Request overview of your current web presence
2. I would like to discuss pricing and ideas on ways to streamline my business through web apps.